Bruce Baines was a jewellery salesman who organised a jewellery sale at Home Farm in August 2007. When Chas Dingle tells her friends about it, Lexi Nicholls manages to con Bruce into an invite and Debbie Dingle sabotages his car and offers to fix it in exchange for an invite. The trio cause a blackout and steal the necklace unseen. A fake version of the necklace is found, but Matthew King realises it's a fake and Bruce is furious with Rodney Blackstock when Rodney accuses him of being a scammer. He storms over to Debbie's to see what she knows about the missing necklace, and ends up getting physical with her. Bruce leaves when Debbie's cousin Eli Dingle gets involved and beats up Bruce.