ITV3 is the third of five main channels run by ITV plc in the UK, the others being the main ITV channel, ITV2, 4 and CITV (Children's ITV). It was launched on 1st November 2004, replacing Granada Plus, which formerly broadcasted
Emmerdale. Known for its repeats of classic programmes formally shown on the main ITV channel, it enjoys the fifth largest share of viewers in the UK at 2.2%, a position previously held by ITV2.
ITV3 broadcasts omnibus repeats of Emmerdale during the early hours of Saturday and Monday mornings, typically between 3.00am and 4.00am.